As much as the world needs to decrease its consumption of meat for environmental and ethical reasons, eating meat is a deeply ingrained part of Chinese culture. Since the beginning of civilization, the Chinese have cooked feasts for festivals and celebrations with meat as the centrepiece, evoking rich feelings of community and connection. For the Chinese, a sizzling pot of meat is not just a scrumptious meal - it is a symbol of pure, shared happiness, and of wholesome goodness.
Food is essential to the survival of all human beings, and meat consumption in particular constitutes a major part of the Chinese diet. However, the increasing meat consumption, be it in China or globally, has promoted rapid developments in the livestock industry and this has detrimental implications to our environment, ecology ecosystems and natural resources. Meat consumption is also coming into the spotlight as a crucial contributing factor to bad health, as people become more health conscious in their diet and more research is done.
Hence, Zhenmeat hopes that through its breakthrough in food science and technology innovation, its plant-based meat creations will provide people a healthier and more sustainable option.
New Meaning to 'Meat'
Ingredients used in plant-based meats are all natural plants - no animal ingredients, no hormones and no antibiotics are added . As plant-based meat’s nutritional composition are easily moderated, its protein content is no less than that of traditional meats. By controlling the fats and other nutritional benefits, we are able to cultivate all sorts of ‘meats’ that caters to any dietary needs, ensures a balanced diet and have low risk of contracting animal borne diseases. It is now possible to eat meat for all you want without having to worry about your health nor food safety.
Currently, animal production accounts for close to half of the world’s land use and 18% of greenhouse gas emissions, overtaking the whole transportation sector as the largest generator of greenhouse gases. With the world population predicted to increase to 10 billion by 2050, the world meat consumption will increase significantly and it will no longer be sustainable to continue our current ways of producing meat.
So how can we solve the challenge in meeting the world’s demand for meat and protein? Especially in China, where the increase in affluence has also contributed to an increase in meat consumption among the Chinese.
Vs traditional meat
Reduce land occupation by 96%
Reduce water usage by 87%
Reduce harmful gas emissions by 89%